Breakr

I used a mixture of in person qualitative interviews and quantitative data from a survey I sent out to jumpstart my research process. The data I gathered proved invaluable to my app: I was able to narrow the scope of the application, create a user persona, and decide what options would be available within the app.

I used the service, Typeform, for my user surveys along with in-person interviews. This information was invaluable in deciding what content I would have in the app for users to choose from.

There were 48 participants in total for my survey.
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• 89.6% of participants use the internet to search for questions to ask before a job interview.

• 64.6% try to think of questions before a date or networking event.

• 69.7% consider themselves to be socially anxious.

• 75% were interested in my app concept.

• 65% of users would want questions grouped by relation and also kind of question they were asking.

• The top five relationships chosen were: Friend, Lover, Professional, Stranger, and Family.

• The top question categories were: Networking, Interview, Friendly, Flirty, Funny, Political, and Philosophical.

Based off of my research and data received back from Typeform, I crafted my persona, Lauren. Based on the research of user needs, I used this persona to address the needs in my design solution.

I planned out the site's information architecture by designing a site map, so I could plan the layout and features for the app. This helped me get a feel for what I would need to design ahead of time.

Thankfully, I had access to a whole school of potential users for this project. I started out with paper wireframes so I could quickly and efficiently test and iterate my designs. Once I felt like I had enough feedback from my users, I decided to move into Figma and start mocking up and prototyping my app. I refined the UX and UI through testing, and I was able to edit my design based on feedback from multiple users.